2019 March Board Book

In the Media Executive Overview Q4 2018

TOPLINE RESULTS

Farmer 1%

Nutrition 5%

61.53 M National 4.17 M CA + Southeast

100% Key Message Delivery

65.7 M Impressions

1,872 Stories/Mentions Consumer + Foodservice Traditional/Social Media

1.3 M Impressions

Angle

Consumer + Foodservice Traditional/Social Media

Foodservice Advertising

Food 94%

DETAILED RESULTS Ranked by t r ad i t i ona l / soc i a l med i a imp r e s s i ons ( + f oodse r v i ce adve r t i s i ng f or bus i ne s s ob j ec t i ve s ) Tot a l imp r e s s i ons ex ceed t he t op l i ne numbe r due t o s t or i e s /men t i ons i nc l ud i ng mor e t han one f unc t i ona l p r i or i t y , me s sage or bus i ne s s ob j ec t i ve

TOP 3 FUNCTIONAL PRIORITIES

TOP 3 MESSAGES DELIVERED

TOP 3 BUSINESS OBJECTIVES

1. Activate the Seal 61.1 M Impressions

1. CONSUMER DEMAND: VALUE OF THE SEAL 63.6 M Impressions Real food and/or real people content + Dairy Social Team 2. CONSUMER DEMAND: DAIRY HEALTH STORY 22.9 M Impressions Dairy health, protein, fats and/or nutrients content

1. Look for the RCM Seal 64.9 M Impressions

2. Real Food 63.4 M Impressions

2. Expand Ethnic Foods 32.9 M Impressions

3. Real People, Farm Families 54.1 M Impressions

3. CONSUMER DEMAND: INDUSTRY LEADER 1.3 M Impressions Foodservice advertising

3. Win with Healthy Snacking 23.4 M Impressions