2019 December Board Book

Expand Ethnic Foods

948 Stories/Mentions

39.7 M Impressions

KEY INSIGHTS Hi spani c Her i tage Month

4. ACTIVATION XX impressions XX mentions 5. ACTIVATION XX impressions XX mentions 2. SPONSORED CONTENT 544 K Impressions Three recipes geo-targeted to Florida consumers 3. SOCIAL CONTENT 200 K Impressions Social posts by 7 microinfluencers in Florida TOP 3 TACTICAL ACTIVATIONS Ranked by over a l l imp r es s i ons 1. HISPANIC HERITAGE RELEASE 39 M Impressions Recipe content generated earned + paid media

ac t i v i t i es suppor ted CMAB’ s regional bus iness deve lopment ef for t s in key F lor ida c i t i es : • Sponsored content on top- t i er news s i tes drove above average v i s i t s to RCM. com • F lor ida-based mi croinf luencers pos ted fami l y rec ipes us ing CA dai ry to soc ial media, wi th high engagement rates • A press re l ease l everaged ex i s t ing CMAB rec ipes and was pi cked up by 23 F lor ida pubs , plus nat ional placement s

2. TACTIC XX metric

3. TACTIC XX metric