2019 December Board Book

Activate the Seal Q3 TOP 3 FUNCTIONAL PRIORITIES DETAILED REPORT

1,056 Stories/Mentions

51.9 M Impressions

1 Sustainability Summit Event

4. ACTIVATION XX impressions XX mentions 5. ACTIVATION XX impressions XX mentions . AC 2. FOX & FRIENDS TV SEGMENT 8.8 M Impressions RCM ice cream story on TV, website and social 3. NOURISH + CHEESE & WINE 1 M Impressions Each – Tied for #3 Event attendees social and blog content TOP 3 TACTICAL ACTIVATIONS Ranked by over a l l imp r es s i ons 1. HISPANIC HERITAGE RELEASE 39 M Impressions Recipe release in Florida + national

KEY INSIGHTS A press re l ease l everaged Hi spani c - s ty l e dai ry rec ipes owned by CMAB, and generated the mos t impress ions . A Fox & Fr i ends segment promoted RCM i ce cream dur ing Nat ional Hot Fudge Sundae day . Cheese & Wine Count ry launch event inf luencer content showcased the versat i l e appeal of CA cheeses . Whi l e Nour i sh content de l i vered value for

2. TACTIC XX metric

3. REAL PEOPLE, FAMILY FARMS the Seal by shar ing how CA dai ry farmers use sus tainabl e prac t i ces , along wi th dai ry ’ s heal th benef i t s .

3. TACTIC XX metric