2018 May Board Book

Recipe Videos:

RealCaliforniaMilk.com: This year, we have made optimizations to the site-wide search functionality to link to specific areas on the site, and we removed the Real California Cheese seal. We are in the process of updating the URL structure of the site to have unique URLs for specific recipe types and ingredients. We will also be implementing new downloadable PDFs to the Foodservice portion of the site.

YouTube Marketing : 2018 YouTube efforts are focused on supporting the CMAB TV ads and recipe videos. Targeting optimizations were made to target even more qualified audiences. Paid YouTube 2018 (Jan – Mar) Impressions Views Clicks CPCV 205,795 566,013 947 $0.03 In October ‘17, we changed the YouTube content strategy to feature two videos each month, one commercial and one recipe. This strategy has proved to be successful, giving users a well- rounded experience, driving awareness through both types of content.