2018 May Board Book

Return to Real - Bribe

California Queso Fundido

Impressions: 158,556

Impressions: 166,880

Views: 70,467 Views: 53,494 California On-The-Go Smoothie Bowl California Breakfast Blueberry Yogurt Cookies

Impressions: 146,136

Impressions: 84,372 Views: 27,009

Views: 49,427

Search Engine Marketing: In 2017, we focused on tapping into more highly qualified traffic that would stay on our site longer. We optimized the structure of the ads to adhere to Google’s updated standards, and continued to look for the best keywords to match our quarterly messaging pillars. In 2018, we have continued to build on this strategy with a focus on Google only, to saturate users using the

number one search engine. YTD Paid Search 2018 (Total 2018, includes search and display) Impressions Clicks

CTR

Avg. Position

4,902,823

53,986

1%

1