2018 May Board Book

Digital/Social Content: For most of Q1, we promoted breakfast-focused food content. Toward the end of Q1, we started to transition more toward content highlighting Mexican-style cheese recipes for the Lent season. We also mixed in farmer content to cover all sides of our Return to Real story. • Recipe videos (Tastemade and Cooking Panda) • CA Dairy Stories • Better With Cheese • Monday Melt CA Dairy Stories:

Monday Melt:

Better with Cheese: