September 2017 Board Book

Most importantly, each function will build plans to penetrate these channels with California dairy items in 2018, or support those who are just establishing a beach- head.

Fall Back-to-School Snacking Promotion The integrated promotion kicked off in mid-August, supporting cottage cheese and drinkable yogurt as the key snacking categories. To differentiate CMAB from the hundreds of back-to-school promotions inevitably launched this time of year focused around kids, we decided that a focus on moms /whole family was the best approach. The creative platform is below:

We’ll present results and more details about the elements of the promotion at a future board meeting, but we are very excited that Save Mart agreed to participate in the co-op radio portion of the program, and we’re hoping to build upon their success to more directly engage retailers with future promotions.