September 2017 Board Book

dairy boards across the country. “The California Milk Advisory Board spent the better part of 2016 developing a long-range plan, and snacking emerged as one of four key growth platforms,” said Bob Carroll, Vice-President, Business Development, California Milk Advisory Board, Tracy, Calif. “A common theme that surfaced from research with consumers in the U.S., Mexico and even Asia, was the nearly universal fit of cheese as a nutritious, portable and delicious snack. “The category is growing behind innovations for both children and adults. Fun forms, shapes and new packaging are attracting children; new portion packs with other healthy and high-protein complements like dried meats and nuts add variety for adults.” For example, artisanal salumi manufacturer Busseto Foods Inc., Fresno, Calif., showcased an array of “made in California” meat and cheese packs. The California Snackin’ pack is either meat and cheese, or meat, cheese and nuts. There’s also a California Party Pack containing meat, cheese and nuts. The meats are all made in the dry San Joaquin Valley using centuries-old recipes and time- honored techniques to provide authentic aged Italian flavors. The nuts are either almonds or pistachios, both grown in California. The cheeses are made with “Real California Milk,” with packages sporting the seal. “Consumers are returning to wholesome, real food,” Mr. Carroll said. “They realize that the idea of ‘no and low-fat’ as healthy was a mistake. Cheese is an ideal snack with no compromises.” E-Commerce The business development team focused its third quarter meeting almost exclusively on e-commerce. You will see as part of our ongoing plans that CMAB will play a crucial role in propelling the California dairy industry forward into this rapidly changing landscape. Katelyn Harmon laid the ground work for the meeting with substantial research into the transformation taking place across domestic and international retail, as well as foodservice. This was undoubtedly the most engaging and energetic team meeting in the last two years. All team members shared their experiences and challenged each other to experience for themselves the emerging foodservice and retail changes. These include: • Amazon Fresh home delivery • Instacart 3 rd party grocery delivery • Click-and-collect with local grocers, with/without curbside service

• Mobile ordering and 3 rd party restaurant delivery • Blue Apron / Hello Fresh home meal kit delivery • Dream Dinners meal preparation with friends