May'19 Board Book

• CMAB is currently working with DCH for retail promotions in Wellcome, ParknShop, YATA, UNY, Superstore and Market Place for DCH Cheer Milk (Fresh Milk, Reduced Fat Milk, Fat Free Chocolate Milk, Skimmed Milk), Cheer Yogurt Drinks were promoted in 29 stores in February.

Follow-up Actions: •

Tours Les Jours (premium bakery chain) – Purchasing Manager Mr. Luke Dong expressed interest in California cheese and may plan to purchase this year. CMAB is following up with Mr. Dong by sending him the processor list. • Citi-Base – CMAB met with Mr. Tony Wang to discuss marketing activities for 2019. Potential partners include Papa John’s, Mr. Pizza and Domino’s Pizza. • Ole – CMAB met with Ole to discuss the cooperation. Primary agreement was reached that Ole will assign a counter in the deli & dairy session for California cheese products and plans to work together for an in-store promo with chef demo. • Daoxiang Village – It is the top pastry brand in China with over 100 years’ history, focusing on the Chinese pastry. In addition to supplying all of the retail stores in China, it also has its own specialty store chain and online store. The brand expressed interest in developing new pastries incorporating dairy ingredients like Mozzarella, cheddar or cream cheese. Samples have been sent to the R&D chef, follow-up to be continued.

Taiwan Orders

Arrived this month: Product

Importer

Volume (Kg)

HP Hood- Fresh Delight Whole Milk

Standard Dairy

4x40”

Hilmar - Colored Cheddar

Grand Dairy

54,000kg

Orders in transit: Product

Importer

Volume (Kg)

HP Hood- Fresh Delight Whole Milk

Standard Dairy

8x40”

Hilmar - Coloured Cheddar Hilmar - Monterey Jack

Grand Dairy Grand Dairy Grand Dairy

106,940kg 2,120kg 16,940kg

Hilmar - Mozzarella

Activities: •

To help push sales of the newly launched “Cascade Dairy’s cream cheese(226g)” imported by California dairy importer, Ging Yuan Enterprises Co., Ltd., CMAB- Taiwan plans to conduct in-store demonstrations at retail chains such as JASONS Market Place and Taiwan Fresh Supermarket from mid-March to April. POS materials will be presented onsite and via social media platforms such as RCM- Taiwan’s Facebook Fan Page to gain exposure for this promotional activity.