2025 May Board Book

consumers aren’t just paying more , they’re buying more too. Demand appears consistent across the board, with each sub-category contributing to the gains.

Coffee Creamers, the largest segment by far, brought in $1.34 billion, growing 3.1% in dollar sales and 1.7% in volume year-over-year. This indicates continued strength in at-home coffee, as consumers maintain or even increase their use of creamers. Dairy Half & Half posted the strongest growth among the sub-categories, with a 5.4% increase in dollar sales and 1.3% in volume, reflecting both pricing and moderate demand gains. Its performance suggests that consumers are still reaching for traditional dairy additions, particularly for coffee or culinary uses.

Dairy Cream also showed positive momentum, rising 4.2% in dollar sales and 1.9% in volume.

Yogurt: The yogurt category delivered an impressive performance in Q1 2025, continuing to be a major growing category within the dairy segment. Total dollar sales for yogurt reached $3.2 billion, a significant leap from the previous year, with nearly every style of yogurt contributing to the category’s momentum. Volume sales followed suit, rising across the board, proof that this wasn’t just a pricing story, but a true demand -driven uptick in consumer engagement. Greek yogurt led the way with a standout performance. Total sales grew by 20.5% year-over year to $1.64 billion, driven by a 20.5% increase in volume. This reflects the continued popularity of Greek yogurt for its high-protein content, versatility, and appeal across snacking and breakfast occasions. Notably, Greek yogurt drinks also soared, up 78.2% in dollar sales and 72.8% in volume, indicating growing consumer preference for on-the-go functional nutrition options. Icelandic yogurt, while a smaller segment, posted the strongest percentage growth. Sales grew by 30.2% compared to Q1 2024, with volume jumping 27.6%. Icelandic yogurt drinks also added to the momentum with a 17.9% increase in sales and 13.6% in volume, reinforcing consumer interest in premium, high-protein varieties. In the first quarter of 2025, dairy products with the Real California Milk Seal continued to show healthy growth, reinforcing the value of the RCM seal in driving consumer trust and purchase behavior. Across U.S. multi-outlet retailers, total dollar sales of products with the seal rose by 9.1% year-over-year, reaching $540.4 million. Volume sales increased by 7.9%, signaling that shoppers are not only paying more but also buying more RCM seal dairy products. In contrast, non-RCM dairy products grew more modestly at 5.0% in dollar sales and only 1.7% in volume. RCM Seal Performance