2025 May Board Book

MEXICO

Social Media To create brand awareness and engagement, our strategy in social media consisted of highlighting our 4 key messages: power of the seal, versatility, sustainability, health and wellness. The total results are the following:

Strategy

Number of posts

Impression s 2,193,489

Reach

Facebook Followers

Instagram Followers

Paid

4

736,808

Organic

11

3,241

2,959

2,196,730

739,767

42,756

8,483

Total

Website In February, 9,736 (99.79% new) users visited our website, creating an engagement rate of 33.19%. The main traffic sources were organic search and direct, because of our communication strategy that was focused on posting recipes and information about sustainability in our social media with links to our website. Foodservice Content The marketing support with our distributors during February, included Instagram and Facebook posts and stories talking about cheese varieties, benefits and recipes enhancing Real California Milk products. Also, our distributors always highlight the versatility and the power of the seal.

Distributor CIEMSA

Total Posts

Impressions

Reach 1,483 3,005 4,633 9,121

10 14

1,752 29,126 6,255 37,133

Fenner Foods La Canasta

8

32

Total