2025 May Board Book

● A social media campaign was launched on Red Book to boost the exposure of Cal butter spread, echoing the popularity of the App due to #Tiktok Refugee. A number of new recipes to expand the applications of the butter spread were created, expected to encourage the use of the product in home cooking. A single post can reach over 4,000 engagements, attracting the Sam’s Club official account to comment and recommend.