2025 May Board Book

Innovation & Entrepreneurship

2025 Expo West Recap Natural Products Expo West | Anaheim, CA About the Show:

Natural Products Expo West is the leading trade show in the natural, organic, and better-for-you product space. Held annually at the Anaheim Convention Center, the 2025 event drew over 65,000 attendees and featured more than 3,000 exhibitors . CMAB x DMI Partnership Booth

In partnership with Dairy Management Inc. (DMI) , CMAB exhibited in a highly visible booth featuring innovative California dairy brands. This collaboration provided strong cost-sharing efficiencies , allowing both organizations to maximize impact while controlling spend. DMI absorbed the majority of booth infrastructure costs, while CMAB contributed to branding, logistics, and brand support. Featured RCM Brands at the Booth: • Stellify – Real California Milk EXCELerator finalist with a wellness focused shelf stable dairy

beverage shots • Valley Ford Cheese & Creamery – Handcrafted cheeses and kefir • Leo Leo Gelato – Artisan gelato maker featuring Real California milk Dairy Trends Observed: • Cognitive Health & Functional Dairy – Increasing demand for products supporting mental performance and wellness • Clean Label & Minimal Processing – Transparency in sourcing and processing methods was a consistent expectation • Dairy as a Vehicle for Protein and Gut Health – Fermented, high-protein, and other dairy-based items featured prominently • Sustainable Packaging & Production Practices – New eco-friendly and upcycled packaging formats as well as lots of regenerative practices Why CMAB’s Presence Matters: • Our presence is critical to defend relevance , promote innovation , and educate buyers • Expo West provides unparalleled exposure to retailers, foodservice decision-makers, • distributors, CPG investors and more! Looking Ahead to 2026: • CMAB has reserved expanded booth space for 2026 to accommodate additional processors and brand marketers