2025 May Board Book

Q1 2025 CONSUMER PR RESULTS

CMAB PROGRAM RESULTS

HIGHLIGHTS USA Today sponsored content tapped into the winter arc trend and promoted seasonal and lifetime fitness with dairy, delivering the most comprehensive content for the quarter and strong impressions. Earned media interview secured with The Daily Meal and spokesperson Jill Silverman Hough was leveraged in (3) articles for added-value. LinkedIn paid amplification of sustainability and nutrition posts generated the highest engagement rate. California dairy family farm content was conveyed in Dairy Advocates social posts and CBS News Story about H5N1.

AUDIENCE 183

QUALITY By Impressions

21M

Placements

Impressions

75% Image

85%

24%

Earned: 5

Earned: 11.3M

Sponsored Content: 6

Sponsored Content: 7.5M

Spokesperson

Web Link

Social: 172

Social: 2.2M

MESSAGING By Impressions 100% I nclusion

66K CONTENT ENGAGEMENTS (Social, Video Views)

12.6M 12.6M

6.2M 4.8M

3.1M

Family Farms

RCM Nutrition Sustainability Mythbusting

ALL CONVERSATION RESULTS*

NUTRITION EDUCATION Sports performance session with 23 Media RDs at Nutrition News Update - 47% plan to write about presentation info

INDUSTRY COLLABORATION (2) Media Trainings (1) Communications Coaching

25% mention competitor region/ brand

4 EVENTS & ACTIVITIES

75% mention CA dairy

*Share of Voice about dairy in CA, in all media (non-sponsored, excl. issues)

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