2025 May Board Book

Advocacy California Dairy Advocacy Team Results: 166 Posts/1.9M Impressions

CMAB supported farmer team member content development to encourage positive conversations about California dairy in their social communities, which included recommendations around dairy, food, and agriculture posts. CMAB amplified posts on owned channels and continued to provide support to team members to build their channels. Message, Media & Advocacy Training Conducted media and message training sessions for CDI’s 2025 Dairy Leadership Program members as well as key industry subject matter experts (SMEs). California Dairy Communicators CMAB provided communication updates to the group around various issues, including weekly touchpoints on HPAI to align resources and responses. Daily Monitoring & Social Listening CMAB monitored traditional and social media daily, tracking Real California Milk proactive coverage, dairy and food industry trends, and issues (food safety, environmental, animal care, drought, etc.). The team provided an analysis and POV on impacts pertaining to the California dairy industry, in addition to recommendations for amplifying positive stories on Real California Milk owned social channels.