2025 May Board Book

adulthood?” This piece resonated strongly with audiences and aligned with CMAB’s strategic priorities, including lactose sensitivity awareness and nutrition during the critical first 1,000 days of life.

Sustainability Results: 1 Story/2 Posts/>1M Impressions • USA Today sponsored article (Results represent a partial overall total, as article also ran in December 2024.) • Amplification of TedxSanAngel video on LinkedIn The advertorial “Raising the Sustainability Ante with Cow Chips: How California Dairy Farms Are Making the Most of Manure” continued to spotlight California dairy’s leadership in environmental stewardship through a compelling and engaging narrative in high-priority California

markets including Los Angeles, San Francisco, and San Diego. . With an engagement rate of 0.45%, surpassing network benchmarks, the article reinforced the strength and relevance of California’s dairy sustainability efforts. To maximize impact and expand audience reach, CMAB amplified the story through its LinkedIn channel, driving additional engagement among professional and sustainability minded communities. CMAB leveraged Michael Boccadoro, Executive Director of Dairy Cares’, Mexico TEDx talk titled "Evolution of Planet-Smart Dairy," through targeted paid promotion on LinkedIn. Co-hosted with CDRF, Dairy Council and Dairy Cares the California Dairy Sustainability Summit: Farm Focus event in Visalia with a pre-event screening of the World Without Cows documentary, information booth and a CMAB-sponsored session on advocacy.