2025 May Board Book

Foodservice Results (Earned Media): 3 Stories/53K Impressions Advertising: 25 Placements/732K Impressions Paid Social: 44 Posts/1.9M Impressions SEM: 20 pieces/89K Impressions Video Views: 388K Q1 foodservice efforts were supported through earned media pitching to key industry outlets. Messaging was further reinforced via targeted print and digital advertising, as well as consistent content shared on RCM's foodservice social media channels. CMAB worked with Chef Patricio Wise of Nixtaco on a video profile and ad assets as the new REAL Makers representative for RCM at foodservice.

Reputation & Trust Mythbusting Results: 3.1M Impressions (geotargeted to California)

CMAB continues to proactively dispel dairy myths through a multi channel approach by leveraging social media, strategic partnerships, and targeted sponsored ads with a strong emphasis on educating consumers about milk safety. This quarter’s content spotlighted top performing assets from the 2024 campaign, delivering education around key topics such as milk safety through pasteurization, debunking common myths about lactose sensitivity, and showcasing how California dairy cows upcycle unused food and agricultural byproducts. The highest-performing content based on engagement was a paid ad titled “Did you know what you eat as a young child affects your