2025 May Board Book

Health & Wellness Results: 2 Stories/1 Post/3.5M Impressions • USA Today sponsored article– including amplified LinkedIn • American Healthcare Leader sponsored article CMAB’s peer-to-peer and consumer outreach efforts continued to reinforce key health and wellness messaging promoting the benefits of dairy in everyday diets while addressing common misconceptions. A USA Today feature titled “How Sports Nutrition Drives Seasonal (and Lifetime) Fitness” aligned with trending winter wellness narratives, showcasing dairy’s role in supporting performance and long-term health. A paid amplification campaign extended the reach of RCM’s LinkedIn post, driving visibility among industry professionals and health-conscious audiences. An American Healthcare Leader piece highlighted CMAB partner Jordan Mazur, MS, RD. The article “Jordan Mazur is an Advocate for Science-Backed Nutrition” positioned dairy as a credible, science-supported component of a balanced diet. Jordan also touted the nutritional benefits of real milk vs. alternatives in the March 25 th issue of his LinkedIn newsletter “The Peak Performer’s Plate”, which reaches more than 1653 targeted subscribers in the health and wellness space. CMAB sponsored the 2025 Nutrition News Update event where Jessica Isaacs presented key dairy headlines tied to dairy for sports performance and dairy farmers Maureen and Nevin Lemos connected virtually to showcase how California cows utilize nutritionists and are upcycling ag byproducts in their diets for a group of 23 registered dietitians who provide content for leading national publications and websites.