2025 May Board Book

COMMUNICATION SERVICES Public relations activities during Q1 and the beginning of Q2 focused on supporting CMAB functional business priorities and delivering key messages to differentiate California dairy among consumers and retail/foodservice audiences.

News & Content Engine Consumer Results: 4 Stories & 5 Posts/11.4M Impressions • Earned media Daily Meal articles • RCM Excelerator thought leadership segments on LinkedIn • CBS News story

CMAB partnered with culinary expert Jill Silverman Hough to share expert tips for elevating cheese soups in a series of articles by The Daily Meal. A sequence of insightful panel discussions from the 2024 Real California Milk Excelerator program were published and strategically amplified on LinkedIn to reach and engage the professional community. Engaged the Ketchum reputation team to prepare key industry spokespeople for an interview with CBS Evening News highlighting challenges facing California dairy farmers. Participated as a sponsor of the California Artisan Cheese Festival in Santa Rosa as well as two CA Grown media/influencer events – an agritour in San Luis Obispo with key members of the CA Grown influencer/creator team where we focused on dairy sustainability over a California dairy breakfast, and a special California Road Trip reception hosted by Visit California and CA Grown for 120 travel trade and travel, lifestyle and food media/influencers in London. Trade Distributed releases to amplify CMAB events and activities including trade shows, RCM processor award winners, CDIC short courses and other events and news to retail and dairy industry trade publications. Coordinated interviews with the Visalia Times Delta, California Bountiful, Prepared Foods and Dairy Foods, as well as bylined articles in Cheese Market News and Deli Market News.