2025 May Board Book

Search interest remains high around recipe-driven and dairy-themed holidays like Cheese Day, Pasta Day, and Ice Cream Day. Building on this momentum, the National Grilled Cheese Day paid search campaign launched on April 1.

Q1 2025 Paid Search: Impressions

Clicks

CTR

787,217

40,743

5.18%

Appendix Paid Social Performance: The chart below shows social metrics for evergreen content across FB/IG, TikTok, and Pinterest through CMAB and influencer channels, from October through December 2024.

January–March 31, 2025: Content

Impressions

Engagements

Video Plays

Always On (Brand)

41,956,721

94,585

32,051,384

Influencer Amplification

3,556,907

2,660

3,501,302