2025 May Board Book

Q1 2025 Media Highlights

TV

Q1 2025 (2/10/25–3/31/25) ● California Freestyle 3.0 :30 (Family, Diner), :15 (Family, Diner) ○ 21.7 MM Impressions

Paid Social

Q1 2025 (1/28/25–3/31/25) ● 45.2MM Impressions ● 35.5MM Video Views ● 97.2K Engagements

Paid Search

Q1 2025 (1/1/25–3/31/25) ● Always On

○ 646.9K Impressions; 37K Clicks

● Mythbusters

○ 128.6K Impressions; 40.7K Clicks

● Dairy Holidays (3/3 - 3/31)

○ 11.6K Impressions; 1.2K Clicks

YouTube

Q1 2022 (2/10/25–3/31/25) ● Freestyle 3.0 & Reputation/Trust - OLV & CTV ○ 19.1MM Impressions ○ 14.3MM Views

Connected TV

Q1 2025 (2/2/25–3/31/25)

● Freestyle (Diner & Family :30s) ○ 9.9MM Impressions

○ 9.0MM Video Completions

Website

Ongoing curation of new recipes pertaining to the latest food trends to drive awareness of Real California Milk in addition to incorporating new content to the Sustainability and Health & Wellness landing pages

RCM.com Site Visits

● Q1 2025 = 222K Sessions

○ Q4 2024 = 209K Sessions

2025 California Freestyle Campaign Relaunch In February, we relaunched the California Freestyle “Goodness is Real” campaign airing the “Diner” and “Family” spots on broadcast TV, CTV, and YouTube in English and Spanish, with TV