2025 May Board Book

CALIFORNIA MILK ADVISORY BOARD 2156 W Grant Line Road, Suite 100 Tracy, California 95377 (209) 883-6455 RealCaliforniaMilk.com BOARD MEETING AGENDA Wednesday, May 7, 2025 at 7:30 am and Thursday, May 8, 2025 at 8:00 am

Visalia Marriott 300 S Court Street Visalia, CA 93291 (559) 636-1111

All matters noticed on this agenda may be considered for action. Items listed on the agenda may be considered in any order at the discretion of the Board Chair. Any item not so noticed will not be considered or discussed. All meeting agendas and notices are available on the California Department of Food and Agricultural website at: https://www.cdfa.ca.gov/mkt/mkt/. (select meeting notices) Each of the agenda items below will include discussion and possible action by the Board. Time will be allowed for members of the public to make comments on each agenda item. Comment time may be limited based on the number of agenda items and/or number of commenters.

1. Call to Order – Chairman Noel Rosa

2. Roll Call – Secretary Corey Scheenstra

3. Closed Session Pursuant to Government Code section 11126, the Board is authorized to meet in Closed Session for the purpose of considering matters involving: a. Personnel Matters – Staff Changes and Reorganization [Government Code 11126(a)(1)]

4. Open Session – Commences at approximately 8:30 am

5. Introduction of Guests

6. Report from Chairman

7. Financial Report – Treasurer Tony Louters

8. Individual District Reports

9. Marketing Branch Report

10. Report from Chief Executive Officer – John Talbot/Bob Carroll

11. Program Review and Proposals a. Business Development b. Processor Partnerships c. CDIC d. Advertising e. Communications f. Producer Relations g. CDRF