2024 September Board Book

Reputation California State Fair – July 12-28

CMAB hosted its annual informational display at Cal Expo and sponsored the Save Mart demonstration kitchen during the California State Fair. The display, which featured panels on California dairy’s contribution to communities, care for cows, environmental stewardship and healthy products, also included a video display showing the new California Freestyle 3.0 spots and the two consumer sustainability videos: Cow Power and Natural Intelligence. California Dairy Farmer Social Influencer Team Results: 309 Posts/2.3M Impressions CMAB supported farmer team member content development to encourage positive conversations about California dairy in their social communities, which included recommendations around dairy, food, and agriculture posts. CMAB amplified posts on its owned channels and continued to provide support to team members to build their channels. California Dairy Communicators CMAB provided communication updates to the group around various issues activities to

align on information and responses. Daily Monitoring & Social Listening

CMAB monitored traditional and social media daily, tracking Real California Milk proactive coverage, dairy and food industry trends, and issues (food safety, environmental, animal care, drought, etc.). The team provided an analysis and POV on impacts pertaining to the California dairy industry, in addition to recommendations for amplifying positive stories on Real California Milk owned social channels.