2024 September Board Book

Regional PR/Retail Results: 54 Stories/46M Impressions

CMAB connected dairy with snack trends to support the Summer Snacking retail promotion. A lifestyle release leveraged several CMAB owned recipes, which generated stories and impressions in the target region of California.

News Engine Results: (Raley’s Food for Families Partnership: 273 Stories/166M Impressions Results: (RCM Excelerator Program): 569 Stories/221M Impressions

CMAB press release announcements of the 2024 Real California Milk Excelerator competition and partnership with Raley’s Food for Families program drove the majority of stories and impressions; release mentions of the Real California Mik seal, sustainability, health & wellness, and priority products also drove the high percent of impressions in these categories.