2024 May Board Book

products in smaller singe serve individuals size categories have experienced declines in both dollar sales and volume sales, suggesting a potential shift in consumer preferences towards larger pack sizes.

Cottage Cheese

Year to date, the total cottage cheese category has seen a significant increase in dollar sales, with a 15.2% growth compared to the previous year. This growth is primarily driven by brands such as Good Culture and Daisy, which have experienced substantial increases in both dollar and volume sales. Good Culture, in particular, has shown impressive growth with a 102.1% increase in dollar sales and an 85.5% increase in volume sales compared to the previous year. This suggests that Good Culture is successfully capturing market share and driving overall category growth. Daisy, another key player in the cottage cheese market, has also contributed to the growth of the category with a 26.1% increase in dollar sales and a 26.4% increase in volume sales year over year. This indicates that Daisy's products are resonating with consumers and driving demand within the cottage cheese segment. Additionally, private label brands have also seen growth, albeit at a slightly lower rate compared to Good Culture and Daisy, with a 12.3% increase in dollar sales and an 11.3% increase in volume sales year over year. In terms of distribution and store performance, both Good Culture and Daisy have shown improvements in average weekly items per store selling, dollars per store selling, and volume per store selling compared to the previous year. This suggests that these brands are not only driving growth at a macro level but also performing well at the store level, indicating strong consumer demand and retailer support. With current sales trends in California combined with the Rizo Lopez recall this year, it is evident that there have been significant shifts in volume sales and dollar sales for various Hispanic cheese brands within the Cotija, Manchego, Oaxaca, Panela, and Queso Fresco categories in California stores. In the Cotija category, the top declining brands in California include Cacique, Rizo Bros California Creamery, and Don Francisco. These brands have experienced substantial decreases in both volume and dollar sales, with Cacique showing the most significant decline of 97.23% in volume sales and 97.11% in dollar sales year-over-year. On the other hand, brands like El Mexicano, Los Altos, and Queso Del Valle have captured a larger share, with notable increases in both volume and dollar sales. The total subcategory is up in California 22.71% in volume sales vs year ago In the Queso Fresco category, El Mexicano, Los Altos, and Selecto Brand have shown growth in both volume and dollar sales, while brands like Cacique and Rancho Grande have experienced Hispanic Cheese