2024 May Board Book

EXPORTS

EXPORTS

MEXICO • Produced “The Seal in the Sport” ad and social campaign during the national soccer classic, generating more than 1 million impressions. • Conducted HEB retail road show with four RCM processors. • Developed a June PR push around nutrition and dairy with media inserts, including infographics and videos. SINGAPORE/MALAYSIA • Participated in the U.S. Food Festival with the U.S. Embassy at the Intercontinental Hotel. • Represented California dairy at Food & Hotel Asia, an influential trade show attended by importers as well as chefs and owners of various F&B outlets in the region. • Conducted sampling programs at leading retail stores in Singapore and Malaysia targeting cheese and ice cream, including Qra, Urban Fresh, Bataras Hypermarket and Everrise Supermarkets. TAIWAN • Hosted California Cheese Seminars targeting 30 Italian & American-style restaurant operators as well as major CVS chains such as 7–Eleven (6,500 stores), Family Mart (4,023 stores), along with a general session to showcase California Artisan cheeses. • Produced DIY baking/cooking classes

THAILAND • Sponsored MasterChef Thailand Season 6, a well-known competitive cooking reality show, open to home cooks to

challenge using CA cheese in Thai cuisine. The show has over a million views and ranks top 20 trending videos on YouTube. • Introduced California dairy products to hotel chef and high-end restaurant guests of importer Food Gallery’s “World Food Gallery Dinner” event at the Siam Kempinski Hotel in Bangkok. The show has over a million views and ranks top 20 trending videos on YouTube.

THE PHILIPPINES • Partnered with S&R Membership Shopping to promote California milk and cheese in 22 outlets in the spring. • Worked with Royal Duty Free to promote California cheese and ice cream in two branches in April. • Participated in the World Food Expo (WOFEX 2023) trade show in Pasay City.

VIETNAM • Coordinated barista event in Ho Chi Minh City to showcase California fresh milk. • Exhibited and sampled California cheese and dairy at Food & Hotel Hanoi. • Participated in USDA Vietnam “Taste the Traditional Christmas Dishes” promotion.

with the ABC Cooking Studio at four locations a month April-December. • Conducted cream cheese and cheese shreds retail co-op promotions with Carrefour Hypermarket (68 stores), A-Mart Hypermarket (15 stores), PX-Mart Supermarket (1,139 stores) and Taiwan Fresh Supermarket (48 stores). • Collaborated with Carrefour Taiwan’s 67 hypermarket stores and A-Mart’s 15 hypermarket stores to conduct a two-week long “U.S. Festival” theme-based co-op promotion.