2024 May Board Book

Experiential CMAB sponsored two consumer cheese events – the California Artisan Cheese Festival in Santa Rosa, and the LiquidCity Cheese Expo in San Diego .

Producer Communications A summary document of 2023 program highlights was developed for distribution to California dairy farm families via mail and through April annual meeting events.

Reputation California Dairy Farmer Social Influencer Team Results: 288 Posts/1.7M Impressions

CMAB supported farmer team member content development to encourage positive conversations about California dairy in their social communities, which included recommendations around dairy, food, and agriculture posts. CMAB amplified posts, including farmer content for National Ag Day, on its owned channels and continued to provide support to team members to build their channels. California Dairy Communicators CMAB provided communication updates to the group around various issues activities to

align on information and responses. Daily Monitoring & Social Listening

CMAB monitored traditional and social media daily, tracking Real California Milk proactive coverage, dairy and food industry trends, and issues (food safety, environmental, animal care, drought, etc.). The team provided an analysis and POV on impacts pertaining to the California dairy industry, in addition to recommendations for amplifying positive stories on Real California Milk owned social channels.