2024 May Board Book

Foodservice Earned Media Results (Print and Digital): 10 Stories/640 Impressions Contest Paid Social: 7 Posts/1.1M Impressions Foodservice was supported through earned media pitching and releases tied to foodservice competitions. Key foodservice messaging was also shared through print and digital advertising placements, as well as through the Real California Milk Foodservice social media channels. These social channels drive target users to the foodservice portion of the Real California Milk website, while sharing pertinent information with the foodservice operator audience through the Facebook and Instagram platforms.