2024 May Board Book

2024 - 2028 CDRF Strategic Plan

CDRF adheres to the following guidelines when directing project funds: • Proactively focus on the changing needs of the industry, aligning with industry priorities and working towards shared goals. Future funded projects will include: o More emphasis on costs, pricing, and profitability in project deliverables o More emphasis on projects that address multiple areas of focus and provide multiple benefits o More emphasis on communicating project outcomes and their value to stakeholders • Focus on activity that is unique to California dairy. Invest where there is a clear and unmet industry need. Do not fund activity that should reasonably be funded by the free market. • Work cooperatively with other funded organizations (CMAB, CDIC, Dairy Cares, DCC, CDFA, DMI, etc.) to minimize duplication of effort and to maximize outcomes. • Leverage producer check-off dollars via co-investment to optimize benefits and align interests wherever possible.

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