2024 March Board Book

Paid Media posts were boosted in October to improve the reach and visibility of the versatility and types of Real California Milk cheeses.

Total results: 390,687 impressions and 273,223 people reached on both posts.

Website Total users who visited the site In November were 4,507 where 88.79% are new users, this month our engagement rate to 51.38%. Main traffic sources of this month: Organic Search and Direct, visiting the following website pages/content – home page and our recipes. Our communication strategy was focused on posting recipes in our social media with links to our website. Finally, the three most visited pages are chilaquiles verdes, three cheese lasangna and cheese molletes, which means that consumers are looking for more recipes ideas and easiest ways to enjoy dairy products in their daily meals and for products that prove to add value in any sort of way (nutrition, flavor, consistency, etc.). KOL During the month of October we had our Ruta de la Burrata with 3 dinners in 3 gourmet restaurants where we have menu promotions: Kroket, Ona and Cuina. The manin objective