2023 September Board Book

Foodservice Earned Media Results: 3 Stories/110K Impressions Print/Digital Advertising Results : 1.5M Impressions Social Media Amplification Results: 19 Posts/942K Impressions SEM Results : 8 Ads/3.7K Impressions

Foodservice was supported by PR and Communications through earned media pitching and releases tied to foodservice competitions. Key foodservice messaging also shared through print and digital advertising and placements, as well as through the Real California Milk Foodservice social media channels. These social channels drive target users to the foodservice portion of the Real California Milk website, while sharing pertinent information with the foodservice operator audience through the Facebook and Instagram platforms. In the second quarter, over 21,000 website visits results from foodservice advertising.