2023 September Board Book

Health & Wellness

Latinos and Hispanics in Dietetics and Nutrition (LAHIDAN) Results: Online Toolkit: 500 Members EBlast: 576 Members/92.5% Open Rate/34% Engagement Rate

The CMAB continued its partnership with the Latinos and Hispanics in Dietetics and Nutrition (LAHIDAN) and the Academy of Nutrition and Dietetics to amplify “Navigating Dairy in Latine Diets” messaging. Health and wellness peer-to-peer education targeted providers with both English and Spanish language materials and gave tips for dairy consumption with lactose sensitivities.

Sustainability Results: 2.3M Impressions

The CMAB supported sponsored placements with the San Francisco Chronicle , San Diego Union Tribune, LA Times and the Sacramento Bee on advertorials which shared how California dairy farmers are focused on sustainable farming practices. This sponsored content launched in Q1 and received additional visibility in Q2 with promotion through social media.

Dairy Mythbusting Results: 4M Impressions / 22,424 Clicks

The CMAB continues to share mythbusting messaging with a dairy sustainability focus with audiences through social media and partnerships, as well as through sponsored ads. In Q2, “Want to Hear the Real Story About California Dairy? Real California Milk is Naturally Nutrient Packed and Sustainably Produced by Farm Families” was the highest performing creative at a 0.63% click-through rate.