2023 May Board Book

For April, CMAB Korea will recommend a variety of ways to enjoy California cheese for the spring days. The contents will reflect how to enjoy CA cheese for a picnic, such as CA cheese sandwich, muffin, or a simple snack. Also, the season of camping is back and we will also develop contents on delivering a message on how to enjoy CA cheese while camping.

YouTube

As of March, CMAB Youtube reached 1,234 subscribers with 203,000 impressions. A total of 3,356 views have been made for the two contents uploaded in March with 19.5h of watch time. CMAB Korea is in process of brainstorming for a diversity of content to move away from only focusing on recipe-related videos. Looking at the comments on the YouTube channel, most of the comments include “Wow! I want to try these recipes when camping!” and “They look so good!” These show that people react to videos that they would like to follow in their real life. Based on this analysis CMAB Korea will continue to develop contents that people can easily follow and understand the recipes without any difficulty to appeal to the mass public.