2023 May Board Book

Q1 Consumer Measurement Dashboard (Content from Talkwalker)

Drive consumer demand in select regions

Stimulate consumer interest in key growth areas

Priority Occasion Mentions In-Target 1

CA Dairy Mentions In-Target 1

Priority Occasions (Volume of Mentions)

Q1

15.1K In-Target 1 Engagements (likes, comments, shares) (Q1 2022, 35.8K)

85% In-Target 1 Volume (Q1 2022, 81%)

1.9B In-Target 1 Impressions (Q1 2022, 675M)

Dairy + Breakfast Content

3,065

Dairy + Snacking Content

3,035

Increase largely due to stories about CA dairy farming challenges

Competitive Share of Voice Volume In-Target 1

Priority ProductMentions In-Target 1

Q1 2023 CA Dairy: 13% increase QoQ vs. competitors, 79% SOV

Priority Products (Volume of Mentions) Fluid Milk 7,341 Hispanic-Style Dairy 424 Cheese 26 Yogurt 5 Butter 5

2,607

2,577

2,651

2,433

2,372

1,698

CA Competitors Linear (CA)

1,199

889

754

655

Q1 '22

Q2 '22

Q3' 22

Q4 '22

Q1 '23

1 Metrics are representative of “In-Target” regions including LA, San Diego, San Francisco, Sacramento and San Jose and respective counties in CA, CMAB Non-CA Growth Regions (TX)