2023 March Board Book

California Dairy Farmer Facebook Page Report

Membership During Q4, the members of the California Dairy Farmers Facebook page experienced a 1.6% overall increase in followers from 750 followers at the start of Q4 to 762 followers at the end of Q4. Out of the 61 membership requests, 12 new members were approved in Q4. The vetting process identified 49 individuals in Q4 who were not appropriate members for the page’s community. Post Engagement There were 43 posts during Q4, which is lower than the overall average of 70 posts throughout the past 15 quarters. The 43 posts in Q4 were a 23 percent increase from Q3. There were 530 reactions (likes, comments, shares) during the quarter, up 69 percent from the previous quarter (314 reactions), which averages to 12.3 engagements per post (43 total posts).