2023 March Board Book

• Tres Lecheria (RCM) - A 2022 Excelerator Winner, Tres Lecheria is a Seattle based Hispanic bakery that has a wide assortment of Tres Leches cakes. Kevin, the owner, and product developer was inspired looking back to his childhood where he spent time with his grandmother recreating recipes from her copy of The Redbook Cookbook. Tres Lecheria currently has 10 tres leches cake varieties and a handful of seasonal varieties. They currently self-manufacture with California milk and ship nationwide. This will give us presence in the high-volume Hispanic Supermarkets throughout California and beyond.

RCM Seal Updates Big Wins for the RCM Seal

The CMAB ended 2022 with 3,211 RCM items, adding 72 new items in November and December alone. We started 2023 off strong, adding the seal to 11 new items with many more in the works. Large projects came to fruition within the past few months with a roll out of 22 First Street – Smart & Final Private Label 48oz Ice Cream flavors that added the RCM seal. This is incremental business of millions of gallons of ice cream that were formerly processed out of state. Goon with the Spoon Ice Cream is expanding their flavors with Chocolate Whiskey Walnut and Chicken & Waffles premium pints. Lifeway Foods added the seal to 6 more Kefir items increasing their total to 9 items. LALA Brand Products added the seal to seven of their 7 oz and ten 32 oz Drinkable Yogurts, while Tres Lecheria added the seal to all 10 of their items. Most LALA and Lifeway products are distributed in all major chains throughout the Western Region and many nationally. Here are a few samples of the labels of the products that have a newly added Real California Milk seal:

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