2023 March Board Book

Dairy Mythbusting Taboola Sustainability Results: 16.6M Impressions Health & Wellness Results: 19.5M Impressions Recycle the Jug Results: 10M Impressions The CMAB continues to share mythbusting and dairy sustainability messaging with audiences through social media and partnerships, as well as through sponsored ads via Taboola. “An easy way to be eco-friendly: recycle your plastic milk jugs. Learn how.,” was the top performing headline.

Foodservice General Program Results • Earned Media: 1 Story/50.2K Impressions

• Print Advertising: 120K Impressions • Digital Advertising: 747K Impressions • Social Media Amplification and SEM: 2.6M Impressions

Foodservice was supported by PR and Communications through press releases shared with the media regarding foodservice competitions. Foodservice messaging was also shared through print and digital advertising, as well as through the Real California Milk Foodservice social media channels. These social channels drive target users to the foodservice portion of the Real California Milk website, while sharing pertinent information with the foodservice operator audience through the Facebook and Instagram platforms. Foodservice contests were also amplified through the social channels. International Foodservice Editorial Council Meeting To capitalize on IFEC being held in California this year, CMAB focused on immersing foodservice editors and industry fellows in the proud legacy, on-trend high-quality products and sustainability leadership of America’s #1 dairy state. Through strategic activations and sponsorships, CMAB was able to make a tremendous impact on attendees during the three-day conference as well as meeting with 11 editors for deskside meetings.