2023 March Board Book

Nutrition Security/#CADAIRY4GOOD Holiday Cheese Wreath Results: 321 Stories/214M Impressions

To promote California cheese and dairy over the holidays and support families in need, CMAB partnered with content creator Jessica Lawrenz (@mongermoldandmilk) and the Lady & Larder cheese shop to create a series of cheese wreath posts, an instructional video, and a Cheese Wreath Kit for purchase in support of Feeding America food banks. The wreath content was made available through Thanksgiving and Christmas and was amplified through online media placements through publications like Food & Wine.