2022 September Board Book

E-commerce: Taking a pulse mid-year on grocery e-commerce sales, May 2022 was up +1% year over year and June 2022 was up +6% year over year. We know part of this story relates to the virus spike that happened during these months, as we’ve seen in past months. While pickup remains the largest segment, delivery grew most in absolute dollars and percentage. The other side of the coin is convenience, and this value proposition continues to be the leading reason why consumers choose to purchase their groceries, or at least part of their monthly spend, online.

Retail Consumer Promotions & General BD Updates: CMAB’s Cheese Please program with Save Mart and Lucky Supermarkets in the Bay Area and Central Valley continues this year. With features running July, September, October and November, various California cheeses will be in the spotlight. These programs include in-store signage, instant redeemable coupons, website content and promoted social media posts. We wrapped up our third shopper marketing program with Mollie Stone’s Markets, an influential Bay Area retailer. This year, we focused on grilled cheese recipes for February, ice cream sandwich recipes for July and nutritious back-to-school for late August. These programs include in-store signage and digital content deployed on Mollie Stone’s blog, email newsletter and social channels, reminding their shoppers why they should choose Real California dairy products. Mike and Elizabeth have been able to secure roadshows dates with Costco’s Bay Area and Los Angeles divisions for the Fall. These roadshows will run 3 days in length, each led by a California cheese ambassador who will educate consumers on various California dairy products while offering samples for up to three different California cheeses each day. These roadshows provide the opportunity to drive incremental sales for existing processors as well as a platform for the processors to leverage in new business conversations.