2022 September Board Book

California Dairy Reputation Shredding Hunger: 367 Stories/190M Impressions

The CMAB kicked off June Dairy Month and it’s #CADAIRY4GOOD initiative at the Sacramento Food Bank & Family Services with the announcement of the Shredding Hunger pilot program focused on increasing access to nourishing dairy foods for families in need throughout California. California Ag Secretary Karen Ross joined representatives from Feeding America and the California Association of Food Banks for the media event. The pilot will provide five truckloads of one-pound cheese shred packages to 11 Feeding America and California Association of Food Bank sites. This is phase one of a partnership with Feeding America, which will deliver over $1 million in resources to food banks and feeding programs to source California dairy foods including cheese and fluid milk. Phase two of the program will focus on fluid milk with community milk drives and grants for food banks during September Hunger Action Month. The positive message of #CADAIRY4GOOD will be shared via social media. Innovation

Real California Milk Excelerator Excelerator Results: 225 Stories/154M Impressions CMAB announced the 4th annual RCM Excelerator innovation competition and call for applications in May with a focus on “Open Innovation” and an announcement of eight finalists in mid-August. Ongoing media outreach will focus on the cohort as well as business stories

spotlighting the drive for dairy innovation. California Dairy Innovation Center (CDIC)

Communications support support for CDIC initiatives included news on grant funding received as well as upcoming CDIC short courses and conferences, and grants available for innovative processors and producers within the dairy industry. California Dairy Farmer Social Influencer Team Results: 97 Posts/148K Impressions CMAB supported farmer team member content development to encourage positive conversations about California dairy in their social communities, which included recommendations around dairy, food, and agriculture posts. CMAB amplified posts on its owned channels and continued to provide support to team members to build their channels, including an in-person media and messaging session in May.