2022 September Board Book

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Digital Optimization Project for Processor Partners

With everything being digital these days we want to provide opportunity for our partners to be able to understand the tactics, analytics, and tools to use and help them stand out in the world wide web. We have developed a 5-phase project including website optimization, Google Ads, Meta Ads (Facebook and Instagram), email marketing and analytics overview/ performance utilizing the Processors/Brand Marketer’s platforms that is custom to their needs. These phases will help our Processors and Brand Marketers further understand how to get their brands, the Real California Milk seal, and items in closer reach of consumers strategically and take the tools we use to increase traffic, impressions, brand awareness, engagement, and overall conversions. We have started this project with Stuyt Dairy Farmstead which is at the end of phase 1 and will continue to utilize this project for other partners in the coming months.

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Monthly Processor Newsletter Performance

The Monthly Processor Newsletter goes out to hundreds of people in the grocery and dairy industries. As such, we want to make sure our letter is relevant and is reaching our audience and engaging them to participate in CMAB events and promotions. We have started measuring the results of how many opens we receive when the letter is emailed out. We also monitor the number of clicks throughout the letter to see if the links are being used. In order to gain more opens and clicks, we have been experimenting with adjustments and so far, are very pleased with the results. We will continue to make the effort to increase viewership and engagement in this important communication piece.

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MailChimp Email Performance - Processor Partnerships

250

200

150

Sum of Open Rate

100

Sum of Clicks

50

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