2022 September Board Book

❖

Cottage Cheese and Fruit Promotion in the works

A collaborative effort of combining Raley’s store brand Canned Fruit and Sunnyside Farms Cottage Cheese will be promoted together in the Raley’s Something Extra Magazine in the first quarter of 2023. Because Grocery Store ads are booked so far in advance, we have been working on this for some time now to get it finalized, coordinated, and booked. It required the CMAB coming together with SSI, Raley’s, Pacific Coast Producers Canned Fruit and Daymon Worldwide, a Store Brand Broker Company to put together.

❖

Saputo USA Cheese Plant Adjustments – Favorable to California

According to the release, the company plans to convert its long-standing mozzarella cheese manufacturing facility in Reedsburg, Wisconsin, to a goat cheese manufacturing plant to increase capacity, expand its position in growing specialty cheese categories, and improve productivity. In line with the company’s strategy to modernize its mozzarella operations, current cheese manufacturing from this facility will be transferred to other existing Saputo facilities in the U.S.A. Sector, increasing capacity utilization, improving operational efficiencies, and reducing costs. Nothing was closed in California and there is a strong possibility some of the plant investments will be in California as well.