2022 March Board Book

o The assistance was low-moderate, but we had a good number of leads and one-on-one meetings in the show. o As we did not give samples, we had a refrigerator as exhibitor of some products: California Premium cheeses, Member’s Mark cheeses, and butter. • Qualtia: o They are already working with Petaluma Creamery, now they are looking for industrial presentations of organic products. Hopefully they will be adding the seal in the products soon. CA ESL milk in-store demo sampling in Bangkok • Despite tasting not allowed in store, having demonstrators to share product knowledge and how California ESL milk is differentiated from other local milk can help increase the sales at Central Food Hall chain. Taste of Dairy California • CMAB conducted Taste of Dairy California event to promote all California dairy products include ESL milk, various artisan cheese, commodity cheese, cream cheese, ice cream, frozen yogurt as well as new products such as sweetened condensed milk and drinkable yogurt at Gourmet Market, Siam Paragon. Objectives: - Create California dairy product awareness, visibility, and trial - Convey the outstanding features of California dairy products in Taste of Dairy California to drive sales • Cooking Demonstration with Chef Enoch Teo Chef created 2 menus to highlight California artisan cheeses - Grilled cheese sandwich with caramelized onion - Chicken Cordon Bleu with Mornay sauce • We invited food bloggers and youtubers to join and promote this event. • Sale results in the first 3 days were reported over 300% sales increase compared to without event. THAILAND/MYANMAR