2022 December Board Book

Getting the word out for CA Dairy Strategic Sourcing

Supermarket chains are constantly looking for sources of supply for their Own Brand programs. The CMAB has connected with several key publications, both digital and printed versions to get the word out that we are the go-to source for identifying viable, quality dairy product processors that have capacity for co-packing. We have started receiving inquiries/leads and are making the e-Introductions to connect the right companies with retailers and Brand Marketers. We are utilizing online publications and business to business communications platforms like RangeMe, Store Brands Magazine’s digital and physical directories and Velocity Institute as an avenue for customers in need of our services.

Publications we are in:

• Store Brands Magazine • RangeMe • Velocity Institute • DairyFoods Magazine • PLMA • Grocery Dive

Examples (Images) of New RCM items Added

We added over 36 new items that include the Real California Milk Seal since September. Included in this was 2 O-Organics items that are in national distribution in Albertsons Companies stores due to being ultra-pasteurized for Extended Shelf Life. We also included several ice cream items from Smart & Final as they have brought the processing for their Own Brand (First Street brand) back to California from Utah and The Goon with a Spoon on his Soul Flavored Ice Cream, including Chicken & Waffle Ice Cream. This will be approximately 10 million gallons of new ice cream business in California.