2022 December Board Book

KOREA

Social Channels (Instagram/Facebook/YouTube) In August, CMAB SNS experienced an increase in reach on IG by 2.9%, and its engagement rate increased by 10.5%, which is a significant increase. The contents that earned the most attraction used CA provolone and cheddar cheese.

Examples of contents with CA cheese

[Let’s go on vacation!]

[It’s Time to Go Home!]

YouTube As of August, CMAB YouTube reached 721 subscribers, 566,000 impressions, and 6,595 views. On average, about 180 subscribers are newly joining every month. The top performing video for the month of August was: Baked Eggplant Rollatini. The content reached 2,460 views and led to the addition of 34 subscribers.

One of CMAB’s goals is to introduce various CA cheesemakers to regular consumers and share their interesting stories on monthly basis depending on timing. For October CMAB will start by introducing Point Reyes. Four new products from Point Reyes and their cheesemaker story will be the focus of October.