2022 December Board Book

the foodservice operator audience through the Facebook and Instagram platforms. Foodservice contests were also amplified through the social channels. Contest/Competition Support Results • Pizza Contest Social Amplification: 8 Posts/129K Impressions • Cal-Mex Invitational: 18 Posts/287K Impressions The 2022 Real California Pizza Contest and Cal-Mex Invitational were amplified through the Real California Milk Foodservice Facebook and Instagram pages. Pre-contest content, organic content captured during the contest, and post-contest content was shared to support. Press releases were also shared with media which covered the announcement of the contest, as well as the finalists and winners.

Innovation Excelerator Finalists Announced Results : 312 Stories/179M Impressions

The CMAB announced the semi-finalists in the 4th annual Real California Milk Excelerator dairy innovation competition. The final pitch event was hosted November 2 nd at the Domenico Winery in San Carlos and broadcast live on LinkedIn for a group of 158 (89 in person, 69 virtual). Winners dosa by DOSA, Pariva, Los Lecheria and Wheyward Spirit were announced in a release distributed on the national wire. CMAB and VentureFuel will continue to leverage winner storylines to amplify the message of California dairy product innovation. California Dairy Reputation #CADAIRY4GOOD: Giving Gallons The CMAB supported farmer social team member content development to encourage positive conversations about California dairy in their social communities, which included recommendations around dairy, food, and agriculture posts. For September Hunger Action Month, CMAB worked with a handful of team members to support #GivingGallons milk drives in their local communities. Using 100-gallon donation commitments from CMAB as incentive, farmers shared information about the need for milk and options for donating through their channels. More than 500 gallons of milk were donated to local food banks through the activation.