2022 December Board Book

Sustainability The CMAB continues to share the dairy sustainability message with audiences through social media and partnerships, as well as through sponsored ads via Taboola. The CMAB is partnering with the San Diego Union-Tribune, Sacramento Bee, and San Francisco Chronicle to communicate water sustainability messaging through advertorial content in their digital platforms. Foodservice General Program Results • Earned Media: 3 Stories/123K Impressions

• Print Advertising: 258.6K Impressions • Digital Advertising: 691.7K Impressions

• Social Media Amplification and SEM: 1.2M Impressions Foodservice was supported by PR and Communications through press releases shared with the media regarding foodservice competitions. Foodservice messaging was also shared through print and digital advertising, as well as through the Real California Milk Foodservice social media channels. These social channels drive target users to the foodservice portion of the Real California Milk website, while sharing pertinent information with