2022 December Board Book

In late November, we will launch Holiday Mornings Mean More local promotion efforts by positioning Real California Milk dairy products as nutritious ingredients to elevate holiday breakfast and brunch meals, which bring California families together.

RealCaliforniaMilk.com In September, we launched our one-to-one Spanish experience on RealCaliforniaMilk.com for our U.S.-based Hispanic audience. Online visitors can switch between English- and Spanish- language pages to enhance their user experience while navigating through the main sections of the website in Spanish. We will monitor traffic rates and behaviors on the site moving forward, so we can optimize effectiveness of the site for Spanish-speaking consumers.

Search Engine Marketing Search is always changing, and we must continue to change with it. This year we’ve focused on four key areas: 1) optimizing toward the most cost-efficient keywords, 2) maintaining 80%–90% Branded Share of Voice (SOV), 3) updating the campaign based on Google’s latest changes— responsive and expanded text ads, as well as moving from broad match to phrase match keywords—and 4) incorporating Spanish-language keywords and search ads.