2022 December Board Book

Coming out of this research, we’ve continued to monitor month-by-month performance and have seen these trends persist, which is incredibly positive. These results as well as future results will play a strong role in informing our approach to the 2023 brand campaign. The agency team will be on hand at the November 30 board meeting to discuss ideas for refreshing/expanding the campaign into next year. Social Content Strategy Update We implemented our new social approach of “Fewer Things. Done Better. Seen More” in Q3 by producing less social content overall and putting more media investment behind fewer pieces to increase reach per post. Early reads indicate that the new social strategy is not only helping increase reach per post, but (along with creative) has helped to improve Click-Through Rates and Engagement Rates for CMAB’s paid social media. Local Promotions In Q3, we kicked off Hispanic Heritage Month in September with a local retail promotion in Texas. We partnered with two Hispanic influencers to develop recipes featuring Hispanic-style dairy, and drove awareness of the promotion through digital banner creative, paid social content, and amplified influencer partnership content.

Snapshot of creative from the 2022 Hispanic Heritage Month local promotion: