2020 December Board Book

Feeding America, the largest domestic hunger-relief and food rescue organization in the country, reports in its Map the Meal Gap study that 1 in 9 people – or over 4 million – Californians are struggling with hunger, including more than 1.3 million children. “Before the COVID-19 pandemic, every community was home to families struggling with hunger. Sadly, that shows no sign of stopping and food banks are experiencing a rise in demand,” said Blake Thompson, Chief Supply Chain Officer at Feeding America. “#FoodForThought will bring relief to our neighbors in California who are worried about where their next meal will come from. We thank the California Milk Processor Board and California dairy families for their generous support.” The #FoodForThought donations will be coordinated by Feeding America to 17 of its member food banks and their network of feeding programs in California. You can learn more about #FoodForThought and ways to donate/help by visiting gotmilk.com, tomaleche.com and realcaliforniamilk.com, or following @gotmilk @tomaleche @realcalifmilk or #FoodForThought on Instagram. Direct donations can be made through milklife.com/give. 1 Every dollar donated to Feeding America® secures the equivalent of at least 10 meals on behalf of their network of local member feeding programs, including nutritious foods like milk. From August 24, 2020 through September 30, 2020 each engagement received on a #FoodForThought post, generates a $1 Feeding America donation from the California Milk Processor Board, with a guaranteed minimum commitment of $25,000 and a maximum commitment of $100,000 for a goal of 1 million meals. 2 Feeding America considers the value of a gallon of milk to be $4. A $300,000 donation by California dairy families will secure 75k gallons of milk. With 16, 1-cup servings of milk per gallon, that will equal 1.2 million servings of milk. About the California Milk Processor Board Since 1993, the California Milk Processor Board (CMPB), creator of the famous got milk? campaign, has been committed to increasing milk consumption throughout California. One recent initiative, “Bones Love Milk,” is dedicated to educating youth on the real benefits of milk as “nature’s energy drink” in an unconventional way, showcasing how milk is a true nutrient powerhouse, delivering strong bones, energy, hydration and muscle recovery. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture. The got milk? trademark is a federally registered trademark and service mark. For more information, visit www.gotmilk.com.